Here comes the first of many email marketing tips. The latest buzzword of the moment, smart apps or “smart media” is a new approach to marketing and sales that has the savvy marketers and app developers scratching their heads. While the app stores offer more than 40,000 apps, the general public has yet to discover how to harness these apps to create a sustainable business based on them. So while you wait for “the smart apps to change everything,” why not start getting sales and conversions starting TODAY based on their usage.

In addition to being smart, smart apps are different. Smart apps are interactive. They give users a way to interact with your app without ever leaving your website. Smart apps have an interactive world around them and they work when you don’t want them to work.

But what makes smart apps different? The key elements are:

* Interactive media that make an immediate impact
* Interactive media that are designed for immediate interaction
* Interactive apps that are designed for immediate usage
* Interactive apps built for immediate engagement

This article presents a comprehensive overview of how smart apps can drive sales, conversions, and revenue.

The most fundamental difference between traditional apps and smart apps is that traditional apps run on websites. As such, it’s hard to convince them to switch. They may be impressed by the slick visuals and all the bells and whistles, but ultimately they’re still going to be stuck with this one website app. On the other hand, smart apps are built to be used on mobile devices. Since mobile users tend to use their phones to search, browse, and browse by app, it’s much easier to convince potential customers to download the app.
* The next critical element for success is that traditional apps are built for an audience that will remain on your website forever. Smart apps are designed for a community of individuals who engage frequently. The community aspect is what makes the app different from a traditional website app.
* The content and information in the app is more relevant to the user than a website would allow.
* The app is designed for immediate usage. A traditional website app might be optimized to get maximum views, but the app user is likely to forget it even exists since most of its usage time is spent on other apps that are designed for immediate use. If your app is optimized for immediate use, chances are that you’re not even using the full potential of your app.
* You’re more likely to get sales conversions because smart apps are designed for immediate sales conversions.
* If your website has been optimized based on the information in a smart app, it can immediately update the information based upon the usage of your app. A traditional website doesn’t have this functionality.
* You don’t have to worry about the app getting removed from the app store due to complaints or other factors. The app company will already be aware of your app so you won’t have to worry about it being pulled. You don’t have to deal with Apple with traditional websites because they’re designed for an audience who will remain on the website.

So you see, the app company and the website company have more than one way of making money from your website app. You just simply have to do a bit of research to find out which one would best suit your goals.